6 Artists Who Launched Their Own Beauty Brands – Billboard


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The list of celebrity-owned beauty brands keeps growing.

From hair care to nail polish and everything in between, musicians, models, influencers, actors and actresses have ditched beauty lines over the years, but things have seemed to skyrocket during the pandemic — which isn’t. not necessarily a bad thing, since most people were spending more time at home and prioritizing self-care.

Ariana Grande’s dream makeup line REM Beauty launched last fall and Becky G unveiled her makeup brand Treslúce in summer 2021, but the ladies aren’t the only ones making a splash in the world of beauty. Machine Gun Kelly, Harry Styles and Lil Yachty launched nail polish lines last year, and Pharrell launched its Humanrace skincare line in 2020.

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With so many options to choose from, we’ve decided to narrow things down a bit to make it easier for you to shop for brands launched by your favorite music artists. Check out the list below, and for more beauty-related shopping recommendations, be sure to read our list of eco-friendly celebrity beauty brands.

Rihanna’s Fenty Beauty & Fenty Skin

When it comes to beauty and lingerie, Rihanna’s reign won’t stop. The billionaire beauty maven launched Fenty Beauty in 2o17. Since then, Fenty Beauty’s roster has exploded to include a range of Fenty Skin products, including toners, moisturizers, body butter, toning serum, and eye cream. And of course, Fenty Beauty’s must-have lip gloss bombs, foundations, highlighters and makeup brushes are a hit with makeup aficionados. If you’re looking to stock up, Fenty Beauty products are up to 70% off at Fentybeauty.com. You’ll want to move fast though, the sale ends January 24th.

Jennifer Lopez’s beauty JLo

Jennifer Lopez took her time creating JLo Beauty. The singer-actor spent more than a decade working on the brand before its official debut last year. Prior to launch, Lopez went through more than 100 product development cycles to carefully create her line of sumptuous serums, cleansers and hydrating cleansers designed to “work as hard as you do.” JLo Beauty sells for around $60 to $200. You can purchase JLo Beauty items from Amazon.com.

The rare beauty of Selena Gomez

Selena Gomez’s Rare Beauty line is designed to make you feel good, without masking the unique features that set you apart. The vegan and cruelty-free beauty line includes everything from lip paints and bronzer to makeup brushes and hair clips. You will also find primer, eyeliner, mascara and foundation in the Rare Beauty collection. And the best part? Everything sells for less than $30, including the best-selling Selena’s Favs 4-piece mini set (pictured above).

Halsey’s face

Makeup without rules. Halsey’s About Face line aims to enhance self-expression. The line contains high performance, vegan and cruelty-free products for your face, lips and eyes. Bestsellers in the range include About Face shadow sticks (available in pearlescent or matte) and Matt Fluid Eye Paint (pictured above) which is available in over a dozen vibrant colors.

Lady Gaga’s Haus Laboratories

Welcome to her Lady Gaga home! Mother Monster has always had a theatrical flair, so a makeup line seems like a natural fit for the pop star. The New York native credits “experimenting with makeup” for helping her tap into the inner confidence that inspired her to create Lady Gaga. As for Haus Labs, the line was founded in 2019, becoming the first major beauty brand to launch on Amazon. The collection includes shimmering metallic eyeliners, liquid eyeshadows, dazzling lipsticks, lip oils, fun eyeshadow palettes and amazing eyebrow pencils.

Alicia Keys’ Soul Care

“Because beauty is not limited to the skin.” Alicia Keys made headlines when she decided to go makeup-free. The experience inspired Key’s skincare line, Soulcare. Designed for the mind, body, and soul, the brand’s product line includes new Nourishing Shea Butter & Bamboo Charcoal Cleansing Balm ($30), Be Luminous Powder Exfoliant, and Balm comforting lipstick ($12).

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