B2B marketers have tried everything under the sun to improve on-page SEO. Using all the keywords. Writing messages of 5,000 words. And then exit the page to promote the post to everyone.
But you’re still missing a key ingredient in your on-page SEO optimization: mini infographic.
With them, your content engages. Without them … not so much.
So what does the engagement of all your long posts look like, as measured by bounce rates?
Here they are by sector:
Source: Egg of the day
If your bounce rates are insanely high, you’re not alone.
There is so much content available online. Why should people in the B2B industry read your post and not someone else’s?
Marketers need to be creative. Don’t rely on text alone to do your work for you. Start creating visuals, especially mini infographics.
Let me explain why.
How do mini infographics improve on-page SEO?
There’s a reason B2B marketers struggle to engage audiences with their content. Online users don’t want to read so much text. They don’t have time.
Users only want two things from your content: (1) browse it, and (2) find the answer they were looking for.
This is what we learned by organizing a focus group with our B2B clients a few years ago. We showed them two articles which we went through very quickly.
The feedback we received included two main points:
- The text divided into headings makes it easier to navigate.
- Readers were drawn to articles that included visuals every 100 words or so.
In other words, to reduce bounce rates, you need to change your text to visual ratio.
This is because the attention span has decreased over the years. If the content doesn’t capture a user’s interest within seconds, that person will leave your page.
What is one of the on-page SEO factors that helps you rank? reduces bounce rates? Relevant visual content.
You need to shorten the text you write. And to get your point across to your audience, instead of the text you would have used, use more mini infographics.
How To Design Graphics That Help Your Page Rank On Google
You don’t have a graphic designer on your team? That’s good, you can still use a infographic creator. Online platforms offer models to be personalized.
But don’t let more options confuse your goal. This on-page optimization exercise involves creating mini-infographics, like this map:
You want to summarize your information and give visitors a reason to move on to the next section of your text. And then the next one, and the next, and so on â until they get to the end of the page.
The intention is to encourage more micro-conversions– small steps that lead users to major conversions, such as signing up for a newsletter and closing a sale.
Even if you have a longer visual, break it down into smaller graphics. For example, a longer presentation can easily be split into smaller sections, like this:
Insert these mini-infographics every 100-200 words to break up the monotony of the text and move readers to the bottom of the page.
To create mini infographics, follow a few design tips when using templates:
- Keep plenty of white space between items.
- Don’t go overboard with the use of color; 2-3 colors are enough.
- Use contrasts and color relationships to create a color scheme, explained in this video:
- Use a maximum of 2-3 fonts and use body-readable fonts.
- Keep the elements aligned so that the visual is professional.
- Group items according to hierarchy or similarities.
- Icons are your friends; they tell a story in an instant.
- Use branding elements, such as your logo, colors, and fonts.
Use these tips to design mini infographics that make your pages more appealing to the audience. This is how you can reduce bounce rates and position your website on Google.
What types of mini infographics influence on-page SEO factors?
If you’ve seen infographics, they tend to be longer, bulkier visuals because they try to be complete. But to improve on-page SEO optimization, you need increasingly shorter graphics.
Mini-infographics summarize the key points. They work with the text hierarchy (titles, headers and subtitles) as follows:
What does a content summary in action look like? Here’s an example of a mini-infographic filled with information:
Note that the graphic is still short enough to give users a reason to stay on your page. Plus, it encourages them to click your call-to-action button.
This graphic could easily have been a long page that users would have to scroll endlessly to browse. Instead, the mini-infographic gives them the information they need at a glance.
Graphics, like the following example, tend to grab the user’s attention. The graphic uses bold colors and fonts to get right to the point. It’s easy to hover over and it gives the reader a break from the text.
Another important point when adding visuals like mini infographics to your posts: don’t forget to optimize images, especially by adding alt text, which can also help your posts. website ranking on a keyword.
Perform on-page SEO analysis to incorporate mini infographics
I explained why you should create mini infographics for your new posts. But what about the existing content on your site? It’s time to do some on-page SEO analysis.
Use Google Analytics to study your bounce rates. What are the keywords of these pages? What is the bounce rate and ranking of pages containing these keywords?
Not all pages will need a redesign. But if your bounce rates are higher than other pages on the same topic, those pages will need mini infographics.
After updating a page with a high bounce rate, we saw a huge drop in bounces:
Now it’s your turn to experiment on your site. Update your text to make it more readable. Use shorter sentences and more headlines. Write a line summarizing your points.
Then add visuals like mini infographics and charts every few hundred words.
What I have suggested in this article may be a new method for you. But if you practice creating more graphics, you will get better.
And the result will be higher ranking pages with lower bounce rates. It’s a win-win in any book.
More resources on on-site SEO
SEO strategies every business needs to master [Infographic]
Nine Tips for Creating SEO Optimized Content [Infographic]
Seven tools to create infographics without using Photoshop