Why commercial photography is essential to business success
Establishing a distinct and professional visual brand identity is crucial for success in today’s digital environment, with the emphasis on social media platforms and image-rich websites. Add to that the fact that many buyers today make even large purchases just because of the images they see on the web and it’s easy to see why commercial photography has experienced a kind of renaissance in recent years.
In all sectors, forward-thinking companies are increasing their photography game, starting by taking advantage of the increasing quality of photo bank. Meanwhile, ever-improving cameras and photo editing software mean brand owners with the time and interest are well positioned to try their hand to capture their own photos.
That said, in most cases investing in professional, personalized business photos is a sure investment to deliver lasting dividends in both business growth and customer satisfaction. Here’s how.
Make a good first impression
Whether viewed online or offline, photos are often part of a customer’s first interaction with a business. Professional photos help your business make a good impression and can even help convert people into customers.
Melissa Grant, independent consultant and former senior manager at Deloitte, explains that the real goal is to keep everything customer-related. âBecause everything is highly publicized, a consumer’s expectation is quality,â she says. “This means that a high level of quality is also required to be competitive.”
In other words, doing your best with something like an eye-catching photo isn’t just what it takes to attract potential customers. In today’s market, it’s all about crossing the higher bar needed to hold them back. âYou want to identify with your audience in a way that stimulates the same message within them that you are trying to present with your brand,â says Grant.
Sell ââthe experience
No matter what your business is selling, photos showcase your products and services in a way words can’t.
In one business environment, commercial photography allows you to signal attention to detail, level of taste, and professionalism – things that amateur or low-quality photography quickly compromises.
And when it comes to considering a purchase or not, the customer needs these elements to help them make their decision. The ability to zoom in and see the details of a product, for example, is one way to get a customer to go beyond browsing and click âAdd to Cartâ.
Poor-quality photos, on the other hand, could mean that all the painstaking stitching on your handcrafted pillows or the minute details in your painting dissolving into blurry pixels on a closer look, undervaluing your product and costing you. missed sales opportunities.
Build your brand
Starting a business is not just about selling a service or product to customers. It is build a brand identity able to develop and maintain relationships with its target audience.
Branding factors include well-designed elements like a mission statement, name and slogan, logo and a clear definition of your products as well as the target audience of customers. The goal: to create a brand that the public would recognize anywhere.
However, it only works when you present people with consistent visuals and styles across all digital and print devices. By working with a professional photographer who can help you create the style and vibe for your brand, you don’t just create a portfolio of branded images that are sure to make good impressions and enhance the look. ‘client experience. You are also taking an important step towards maintain your brand identity. Bet too much on amateur photos, on the other hand, and you risk revealing an inconsistent visual branding story.
Once upon a time, a customer had to get into their car, drive to your store, and see a cashier in order to make a purchase. Now, everything between a prospect and your bottom line is a few clicks of a button. Unfortunately, the same goes for your growing list of competitors.
To stand out in today’s crowded market, your digital marketing strategy must be as diverse as it is data driven. Email campaigns, savvy search engine optimization, blogging affiliate relationships, advertising and active social media accounts are all tools needed to connect and convert customers. They are also all very visual.
This is especially true for Social media, perhaps your best and most profitable way to develop closer relationships with customers and reach more members of your target audience. This is the good news. The bad news is that social media is voracious, demanding a constant flow of new visual content. Again, having a comprehensive portfolio of professional branding imagery is essential to meeting customer expectations without compromising your brand’s authority.
Look for ways to use both digital and print tools to drive your business growth and improve your bottom line.
Maintain your website and global digital presence is essential, albeit time consuming. Remember that printing remains a relevant and useful tool for many businesses.
Just like with your online channels, there are countless ways in which commercial photography can provide your brand with a robust and reliable printing platform. Your customers expect you to include high quality photos in brochures. You can also create well-designed catalogs where commercial photographs showcase your products and services. Plus, print ads are still showing up in our letterboxes and on store counters around the world.
Your business is not just a supplier of products or services. It is also a living entity with a unique personality.
Create opportunities for clients of see your brand because something more than utilitarian makes them feel like part of an experience, even a community, and it keeps them coming back for more – maybe with their friends. That you want create your own photos or are you convinced that hire a commercial photographer is the way forward, give your business the upper hand with imagery that shapes your brand for success.