Arizona PBS launched a new revamped version website which aims to connect viewers with important resources and information, and deliver premium entertaining content for all ages.
Redesigned Website Signals Launch of “Your Arizona Connection Starts Here” Arizona PBS brand elevation campaign. A cross-platform effort that aims to grow and diversify PBS’s audience in Arizona, this campaign will inform members, viewers and partners of the station’s new vision and direction, and educate Arizonans about the many resources provided by the station.
“In today’s ever-changing media landscape, public media stations must continue to invest in their digital assets to remain competitive and ensure that all citizens can access content,” said Adrienne R. Fairwell, Director General of Arizona PBS. “Not only the redesign azpbs.org more graphically attractive and user-friendly, it is more adaptable, which will allow us to respond more efficiently and effectively to the needs of our audience.
A key part of the launch of “Your Arizona Starts Here” is an integrated marketing campaign that includes billboards around the Phoenix metro and digital ads on various platforms from Flagstaff to Yuma. Friends and supporters of Arizona PBS are invited to join in celebrating the past 61 years of KAET and the next chapter, which embraces technology, diversity and innovation in broadcasting.
The campaign will also encourage Arizona PBS viewers and friends to share their own unique connections to the station on various engagement platforms. These initiatives are part of the station’s three-year plan strategic planwhich highlights how the resort will strengthen its community relationships and solidify its position in the Arizona market.
“This is a very exciting milestone for Arizona PBS. The campaign and website fit perfectly into the categories of our strategic plan, which call for providing easy access to programming and creating an awareness campaign,” said Fairwell.
Visually, the relaunched site features a darker background, lighter accents, and simplified navigation tools, putting more emphasis on Arizona PBS content and making the site easier to use. From local favorites, such as “Check, Please! Arizona” and “Art in the 48,” to national hits, like “Finding Your Roots” and “American Experience,” content is easier to find and enjoy.
Video of your connection in Arizona starts here