Arm Worldwide has been given the mandate to lead digital conversations for Himalaya’s Companion Care. Arm Worldwide won the mandate after a multi-agency pitch for managing all written and visual content as part of social media marketing for the brand’s Companion Care segment.
The Himalayan Companion Care segment offers a wide range of nutrition, care and therapeutic products.
Neti Patel, Business Manager, Animal Health Division – Himalaya Wellness Company, said: “Pet care in India has become a rapidly growing market as the number of pet homes in the country has grown significantly. These households see their furry friends as an extension of their family and only want to provide them with the best care. #ARM Worldwide’s approach fits well with our company’s DNA, and we’re sure ARM will go to great lengths to explore new horizons and improve the reach and visibility of our campaigns.
Ritesh Singh, Co-Founder and Managing Director of Arm Worldwide, added: “This is without a doubt a great opportunity for Arm Worldwide to work with one of the leading pet care companies in the country. We are excited to be working with Himalaya Companion Care and using our capabilities to create a disruptive communication milestone for this local pet care business with fantastic brand vision ”.
He added, “Arm was designed with our customers’ business goals at the heart of everything we do. We have developed micro-teams of experts in the field, transforming all generalists into experts. This has helped us increase our customer retention rate and simultaneously helped us grow at a phenomenal rate in 2021. Today we are a team of over 150 people, and the way our business pipeline is. looks like we should reach a double century of team members during the second half of the year.