Arteriors unveils its new visual identity and the evolution of its brand

Arteriors unveiled its new brand identity as well as its Fall 2021 collection, featuring products from Celerie Kemble.

Luxury furniture, interior design and lighting supplier Arteriors has unveiled a new brand identity and creative strategy alongside its fall 2021 collection, featuring new styles by guest designer Celerie Kemble.

The Dallas-based supplier’s new visual identity includes a new logo, revitalized photography style, new product video content and a new website optimized for the sourcing process.

“What started over 30 years ago as a boutique accessories company has grown into a global force in the design industry appreciated not only for its iconic lighting selection, but also for its furniture and premium accessories, ”said Barb Fuller, vice president of marketing. and visual merchandising for Arteriors. “This new visual identity serves as the ultimate reverence to our foundation and captures the values ​​inherent in our DNA – art, architecture and fashion – as told through an international lens.”

The realities of 2020 have also helped forge this new chapter, pushing the brand to pause and embrace the crucial role global design plays in its larger narrative, and the need to celebrate it in more meaningful ways. The creative strategy follows the opening of its new global headquarters in Dallas, with more than 330,000 square feet dedicated to its corporate headquarters, product design studio, photography studio, test lab and warehouse.

Officials say the new slogan, “The Fine Balance Between Art & Interiors,” pays homage to Arteriors’ core values ​​and its mission to redefine interior spaces through clever design solutions that transcend trends.

Along with the new creative direction, Arteriors presented its Fall 2021 collection. The expanded product offering includes larger sized furniture and quality furniture, as well as new lighting, wall decorations, accessories and remarkable pieces. The collection also includes a series of 24 pieces designed by interior designer Celerie Kemble, marking his second collaboration with Arteriors, as well as a capsule collection by architect and interior designer Ray Booth, another longtime partner. date of Arteriors.

These latest additions can be purchased on the new Arteriors website. Arteriors will showcase the new collections in the New York Design Center showroom (Suite 202) starting this month and at the High Point Market from October 16-20 in the C&D building.

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