Clark and Lynne Most from design management

Lynne and Clark Most own Design Direction, a design studio, which they operate from their home in the Bullock Creek area. They offer services you often find at larger agencies, including graphic design, web design, and search engine optimization. They also offer in-house illustration and photography services. They sometimes hire freelancers for copyrights and programming. Their clients include SMI Snow Makers, Savant Group, PDKST Lawyers and the Dahlia Hill Society.

Design Direction won the Webby Awards, an online version of television’s Emmy Awards. They have also won awards from the American Institute of Graphic Arts and local and regional honors from the Addy Awards. They have also seen their work published in three dozen books which can be found in Barnes and Noble and similar places. Their website is

Lynne graduated from CE Byrd High School in Shreveport, Louisiana, and attended Central Michigan University (CMU). Clark graduated from Bullock Creek High School, attended Delta College, then earned a BFA from the Art Institute of Chicago and an MFA from CMU. The couple have been married for 22 years. They share three children and four grandchildren.

How long have you owned your business?

Clark: Over 30 years.

What prompted you to own this business?

Clark: I’ve always sold my creative services in one form or another since I was in high school. It was only natural to go into business for myself. I also teach in the graphic design program at CMU. I am a full professor there. I teach what we do.

What makes Midland a great place to own a business?

Lynne: I like it because it’s a close-knit community. We know our customers very well and they know us very well.

Clark: For a medium-sized community, there are a lot of smart, educated, design-oriented people. They master the design perfectly. There are people who do a lot of interesting things in an entrepreneurial sense.

What are some of your interests and hobbies?

Lynne: We both love hiking and camping, going west and east in the mountains. We both have an interest in fine art, but we don’t have much time for it. Walking and fitness, cycling.

Clark: Most of my interests are related to the arts. I have a photography site:

Lynne: We love spending time with our family.

What local businesses do you work with that contribute to the success of your business?

Lynne: Mitch Art, fast and reliable printing.

Final thoughts to share with the community?

Clark: I’m just grateful for the customers who have supported us over the years. This allowed us to continue working as an independent company.

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