This week, we’re taking a look at the packaging design for Minneapolis-based Wesley Andrews Coffee. The roasting company set out to create “sustainable, modern and informative” packaging. They worked with a team of designers to create a deliciously minimal orange and cream brand. We spoke digitally with the Wesley Andrews Coffee team to find out more.
Tell us about Wesley Andrews coffee! When did you start? Who is in your team?
It all started when our two founders, Jared Thompson and Johan Podlewski, started roasting coffee as a hobby in 2014. Two years have passed and a lot of hard work has gone into what seemed like a crazy idea, but the café finally opened in 2016. We tried to take our time and make sure we delivered on our vision of respectful sourcing and honoring our original partners before delving into all that a store entailed. . Things have grown and we’ve learned a lot along the way!
Right now we have an amazing team at the store that we are truly grateful for the opportunity to work with. Johan and Jared are our co-owners, as I mentioned before they do a whole bunch of different things for us, as small teams usually require. Sam Nargan is our Q Assessor, Cafe Manager and our Graphic Designer. Ashley Brunkow is our cafe manager and usually keeps everything together. Andrew Shoemaker is our head roaster, so he does all of the heavy lifting with production. Hannah Garcia helps us with the photo and social media work, Harrison Taylor writes for us and runs our next blog we’re working on, and Josh Leininger is our new all-star barista. Everyone on the team helps us in different ways, but we are also very grateful that everyone is a barista as well – we are always ready to prepare the drip.
Who designed your packaging?
I designed it in-house with artwork from artist Paul Contreras at @xbrewsleepdrawx and local designer Joel Velaz.
What are the inspirations behind the packaging?
We’re really inspired by the minimalist aesthetic – both Japanese and Scandinavian – and a semblance of that influence runs through much of what we do. While our packaging has nothing to do with electronics, I’m also very inspired by Dieter Rams. Our goal was to create sustainable, modern and informative packaging. We truly believe that coffee is an important ritual to help us slow down. Without it, we too easily forget to take the time, breathe and savor something delicious. So we wanted to create packaging that others would choose and enjoy as part of their daily routine, as well as present it to farmers and other contributors whose passion and hard work bring beans all over the world. I was hoping the simplicity of the design would do both.
Tell us about the packaging elements: what type of bag, what type of label packaging is used?
The bag is meant to be explored: the first thing you see is the name of the farmer or co-op that grew the coffee, and some of the tasting notes we found in the mug. There are specific details when you rotate the bag: brewing settings, variety, harvest season, etc. We worked with MTpak to design a compostable bag that decomposes after 12 weeks in home compost. Even the check valve is compostable! So you just need to remove the tin clip and recycle the sleeve. We’re really happy with the overall look of the packaging, but sustainability was our main focus so we were really excited about the fact that we found a producer who would work with us on both fronts. Oh, and as a final note, we also perform a nitrogen rinse on all of our bags to maintain freshness and prevent as much oxidation as possible, so the bags do more than we’ve ever been able to do before to brighten up. the brewing experience. at home.
Where is your coffee served / available?
Our partners are constantly growing! We have been fortunate to work with all kinds of cafes and stores. Here are some of our favorite places where our coffee is available:
Kierans kitchen NE
American bistro bakery
Sencha tea bar (several locations)
Ace General Store
How would you recommend that we spend a day in your neighborhood in Minneapolis?
Whittier is such a bustling area that it’s hard to choose for a day, but there you go. If that’s not too biased to suggest, you could start the morning with a coffee or tea with us at the cafe! Morning is a great time to head to the Minneapolis Institute of Arts and take a stroll through the park. Pimento Kitchen is an amazing Jamaican street food restaurant just down the road – it’s a perfect stop for lunch. You can browse the vinyl aisles at Cheapo Discs or pick up a few yarns at B Resale, and end the evening with dinner and a show at Icehouse, or with a cocktail from Eat Street Social.
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