Comments that give designers nightmares


Not all reviews are created equal. You have your constructive feedback, suggestions that highlight ways to take your work to the next level. You have your negative comments, when someone doesn’t like something for a specific reason. Then you have your nightmare comments – last-minute changes, unfounded blows of disapproval, and vague internal strife that can’t quite be put into words.

Well here’s something that can be put into words. In honor of the spooky season, it’s a list of returns that gives graphic designers nightmares.

“I don’t like it, but I don’t know why.”

Designers can do a lot of things, but unfortunately we can’t read minds. It takes constructive feedback to refine the client’s personal view. Although we have all given comments before, the constructive some can be a challenge for some, as evidenced by the classic “I don’t like it but I don’t know why” comment. This kind of ambiguous feedback is greedy for the soul, because it doesn’t give any direction to get closer to the client’s vision.

There is nothing wrong with not liking something, but improvement depends on your ability to express those feelings. If you have a hard time doing this, take a step back and understand the project before giving your opinion. If the uncertainty stems from the designer’s decision making, learn about their process. Why did they choose this font? Why did they choose this color? In this context, you could find out about the design, or at least understand where things have strayed from what you are looking for. most specific you can be with your comments, the better your designer can bring your vision to life.

“Can you reduce the amount of white space? “

White space is often confused with wasted space. But this is far from true. White space is just as essential to the design as the graphics themselves. The white space creates a breathing space which makes the design more digestible. It makes it possible to direct the gaze and influence the user’s journey. You don’t always need to fill the space when it’s empty. In fact, simplifying a design and reducing its elements can really improve the impact of your message.

“Can you make it stand out more?” “

The dreaded “pop” question is a frightening reality for many designers. Often, following previous comments, this is a welcome but unsuccessful attempt to be specific. We all have different ideas about pop and we all have different scales to measure it. That’s why it’s a good idea to consider what exactly isn’t popping up and why. Is it a lack of color contrast? Is the message too long? Communication is the key to provide tangible feedback that sets your designer up for success.

“I still have a quick change. “

Just when you think a project is done, you get that latest request. Then you get this final final request, followed by the I-promise-this-is-the-last-thing request. It is not uncommon to have a few rounds of revisions for a project. Good design requires collaboration and fine-tuning. However, launch anxiety is real and can lead to you obsessing over trivial details that end up dragging things along.

Also, while something might seem like a small change, it could have a ripple effect that creates more problems. When that ten-word title is reduced to three words, the banner suddenly looks really empty. Maybe it’s too big? Do we still need a banner now?

You know what I mean?

Ask yourself and your team what is more important: update or meet your deadline. If this is the update, take the time to review the rest of the work to make sure there is nothing else to fix. By consolidating your comments, you will help limit the number of round trips and, therefore, save time and money on the project.

“Can you do this ASAP? “

We understand everyone has people to talk to and everyone has things to do, but imagine telling a chef you want chicken paella, but you need it in five minutes. Sure, they could get away with it, but you could also get food poisoning. Good design takes time, so it’s best to plan as much as possible to ensure deadlines can be met without sacrificing quality. Take into account revisions, roadblocks and all of these final requests.

“We haven’t finished the content, but can you start with a design? “

A big challenge that I often face is working with little or no content. It may seem like you save time by starting with the design first, but it can often go the other way around – spending time on a design that ends up changing to better support the content. This is because without knowing the content, your designer can’t properly tailor the layout and overall experience to fit it. We can work with placeholders and lorem ipsum, but it’s like buying a bespoke suit that’s two sizes too big and then trying to tailor it to fit you properly instead of just providing your measurements for to start.



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