Dooder says knowing how and when to repost content can help agencies improve their visibility in Google search and amplify their voice as a leader in digital marketing.
Dooder unveiled the best tips on how agencies can amplify their social media content with a proven, evolving method.
âAgency owners know the value of creating valuable and informative content to help attract leads. They may have posted blog posts, social content, and even videos. However, despite these efforts, they are not seen. This is where amplified content comes in, âexplains Natalie Shahmiri, founder of Dooder.
Content amplification is the process of increasing the impact of content across a large number of channels in order to increase and improve interactions with ideal qualifiers.
âWhen you amplify content, you take one piece of content, like a blog post, and you repurpose it elsewhere on the web. Amplifying content increases your agency’s visibility and allows you to spend less time creating content, âNatalie explains.
The first step, Natalie explains, is for agency owners to figure out what they want that long-form content to be. For example, they can post a blog post that gets their audience to delve into SEO basics.
âWhen working on this article, be sure to do your initial keyword research and optimize it for the search engines,â suggests Natalie.
After publishing the content, agency owners should plan how they want to reuse their content. As part of a lead generation strategy, Natalie says it’s crucial to consider where they want to connect. In this case, they might want to drive traffic to their website or go back to the original article.
If an article has interesting data, agency owners can consider turning it into bold Instagram visual content. They can also turn to short videos to reach an even larger audience or create a YouTube channel. They can also turn this content into support emails. The options are great and allow agency owners to take content and use it in multiple ways.
Syndicating content through syndication services is another way to build brand awareness and establish authority, Natalie adds. Syndication services allow agencies to create a campaign and distribute their content through additional channels.
Agencies can turn to a content marketing agency that has blue chip assets to help them reach $ 1 million in sales. They can sign up for a monthly subscription that includes blog posts, social media posts, videos, etc.
âA content marketing agency can do keyword research and develop relevant content specific to your niche, so you don’t have to. This means there is no more time to spend researching, planning and trying to keep it up to date – just copy and paste, then reuse it, âsays Natalie.
Those interested in learning more about guides and tips on increasing agency authority through content amplification and other content marketing strategies can visit the Dooder. website for more information.