Eudemonia is closing shop; Sneaker Shop, Golden Salon opened in Berkeley

Editor’s note: Berkeleyside is relaunching its usual column on local Berkeley businesses, Shop Talk, which we put on hold at the start of the pandemic. If you are a Berkeley business with news, or a Berkeleyside reader who has noticed a change in your neighborhood or during your travels, email us with the details at [email protected]. Read previous Shop Talk columns. And follow all the news of the food sector with our Nose cover.


The sneaker shop

The sneaker shop. Credit: Brandy Collins

A new store on Telegraph Avenue, just one block south of the UC Berkeley campus, will buy, sell and trade vintage shoes and other collectable clothing. All sneakers for sale in the store are wrapped in plastic so they won’t get scuffed or dirty if customers touch them.

The Sneaker Shop has moved into a space previously occupied by Brandy Melville, a European clothing store that closed in 2020. The Sneaker Shop has a range of sneakers priced from $ 125 to $ 2,000.

Co-founders Anthony DeCarlo and Joseph Duran gained popularity selling high-end sneakers via Instagram – Decarlo via his South Bay Gems account and Duran via Sad Rockstar. They met through Neyborly, a commercial real estate company that finds short- and long-term spaces for small businesses, and gathered three other online clothing and sneaker sellers from the Bay Area to showcase Telegraph: Joog Life Co, Sago xStudio and Villanz Vintage.

“We wanted to bring a new kind of flavor to the streets,” DeCarlo said. “We understand that Berkeley has vintage [shops] but we noticed that something was missing and we wanted to bring in some hype material to give the authentic urban vibe.

The Sneaker Shop celebrated its grand opening on September 11, with exclusive UC Berkeley sportswear sold by Sago.

The store will also help customers verify the authenticity of their sneakers. Customers can bring a pair of crisp off-white Nike Dunks and find out if they’re real.

Still committed to its roots online, the store updates its Instagram account daily to let customers know about new items.

The sneaker shop, 2305 Telegraph Ave. Hours: Monday to Sunday, noon to 7 p.m. Log in on Instagram.

Golden Salon

Golden Salon. Credit: Brandy Collins

A new salon in Berkeley’s Northbrae neighborhood emphasizes environmental well-being.

Stylists Rose Bouvier and Rachel Hart launched the Golden Salon in June with the aim, they said, of making the store “95% plastic-free.” Many hair care and styling products have containers made of glass, steel, bamboo, or cardboard. Customers can have their used glass containers (which have plastic lids) refilled at the store, or they can recycle the glass.

“In the beauty industry, we are so saturated” with plastics, said Bouvier, explaining that hair care and styling products are often sold in plastic containers. “I want to make a living in justice, and I didn’t want to create more waste. ”

Bouvier has been a hairdresser since her days at Berkeley High in the 1990s. The occupation ran in the family. On the wall, she displays a picture of her grandfather, who was also a barber in Berkeley.

The Golden Salon specializes in hair textures from 1a (fine) to 3a (loose curls).

Golden Salon, 2003, rue Hopkins (at avenue El Dorado). Telephone: 341-766-5750. Hours: daily, 10 am-6pm

Broadcast studios

Mark Avilez and Derek Cuenca in front of Diffusion studios. Credit: Brandy Collins

Diffusion Studios, a store that is both gallery and second-hand clothing store, opened in September less than half a block from the Cal campus on Telegraph Avenue, in a space formerly occupied by another store. of second-hand clothing known as The Vintage.

“It almost looks like a gallery when you walk in,” said Mark Avilez, who opened Diffusion Studios with Derek Cuenca.

Avilez and Cuenca have brought together more than 10 star sellers offering selected second-hand items, from graphic t-shirts to graffiti. Each item in the store is purchased individually by the sellers and none of the items are donated, Cuenca said.

Diffusion is a long-term pop-up store that plans to stay put for at least a year. In mid-October, Diffusion plans to start accepting customer exchanges.

Broadcast studios, 2315 Telegraph Ave. Hours: Tuesday to Saturday, noon to 7 pm; Sunday, noon-6 p.m.

Underground Art Tattoo

Tattoo artist Ryan Wagner (Rhino) opened Art Underground last April near the UC Berkeley campus. Underground artists specialize in portrait realism and lettering in their work.

The cozy space offers comfy chairs and Dolby Atmos surround sound so guests can watch movies while they get inked, Wagner said.

“I have a strong motivation within me that drives me to be the best tattoo artist in the area,” said Wagner. “Not only do I push my art to be the best it can be, but I also pride myself on doing good business. ”

The owners plan to offer merchandise soon.

Underground Art Tattoo, 2466 Bancroft Way (at Telegraph Avenue), Phone: 510-369-9202. Hours: Monday to Sunday, 12 p.m. to 7 p.m., by appointment only.

Opening soon

Bank of America

Bank of America plans to launch a new branch at 3001 Telegraph Ave. by the end of the year.

Three of the bank’s four locations in Berkeley were temporarily closed during the pandemic for reasons of social distancing and staffing, and only the downtown branch, at 2151 Shattuck Ave., is currently open. (This is the location that has temporarily moved across from its old location, which is being transformed into a hotel that will house a redesigned branch.)

For now, Bank of America customers in Berkeley, Emeryville and North Oakland are referred to 2151 Shattuck branch when they need services beyond what is offered by an ATM. A Bank of America spokesperson said no reopening date has yet been set for Berkeley branches at 1536 Shattuck Ave., 2347 Telegraph Ave. and 2546 San Pablo Ave.

The storefront where the new Bank of America will open – on the southeast corner of Telegraph and Ashby – was once occupied by a controversial Starbucks that closed in late 2018. Neighbors had a failed campaign in 2013 and 2014 to keep Starbucks out of business. opening because they believed it would hurt the business of neighboring independent cafe Mokka, which closed in 2016.

Bank of America, 3001 Telegraph Ave. (to Ashby)



Eudemonics. Credit: Pamela Turntine

Fans of fantastic card games still mourn Eudemonia, which closed after 18 years on April 30.

The popular tabletop card store had been a haven for Berkeley players of all ages, who found the indescribable building on University Avenue a haven for competitive and casual games like Pathfinder, Dungeons and Dragons and – most notably – Magic: The Gathering.

The store was one of the best places in the country to host competitive events of the popular collectible game, created in 1993, which Eudemonia owner Dean Kao described as “like chess and bridge with a fantastic theme”.

Luther Miller, 50, of Berkeley, started frequenting the store eight years ago. He and his teenage son, now a junior at Berkeley High School, both learned to play Eudemonia.

“Before the pandemic, he spent all of his time there,” Miller said. “His whole social life was in this store. “

Owner Dean Kao did not blame the closure on the pandemic; he just said it was time to go.

It was in the spirit of the “third place” theory – coined by sociologist Ray Oldenburg to describe the third place people need in addition to home and work – that Kao built Eudemonia.

“I designed Eudemonia to be a third place for the players,” he said.

Eudemonics, 2154 University Ave. (at Walnut Street).

Scandinavian designs

Employees confirmed that the home decor retailer closed its store in downtown Berkeley on Sunday, September 19. Scandinavian Designs, best known for their simplistic home furnishings, also has a location in Concord and opened a new store in San Rafael in June.

Scandinavian designs, 2101 Kala Bagai Way (at Addison Street). Telephone: 510-848-8250.

Berkeley Stereo

Berkeley Stereo – opened in 2015 in northwest Berkeley and known as the favorite haunt for refurbished high-end stereo equipment in the city – is now closed, according to the store’s website.

Berkeley Stereo, 1621 San Pablo Ave. (at Cedar Street).

Berkeleyside editor-in-chief Pamela Turntine and editor-in-chief Zac Farber contributed to the reporting of this story.

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