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Giuseppe Zanotti has found his new collaborator in Evan Mock. The Hawaiian skateboarder and HBO Max’s “Gossip Girl” star is the latest to partner with the Italian shoe designer, launching a capsule collection with his Sorry in Advance brand.
The duo’s collection has been a long-time goal of Mock’s, who “just clicked” with Zanotti when they met during their presentation at Milan Fashion Week 2020. “I knew I wanted to do a project with Giuseppe. because he’s just a fun guy to be around, ”Mock said. Shoe News in an interview. For Zanotti, the feeling is mutual. “He is cool, intelligent, always with a perfect look, pleasant to be around and with great charisma”, explains the designer of luxury shoes. “For me, he’s first an artist, then a skateboarder. Indeed, for his knowledge and his innate sense of style, I think he is a great artist.
Taking inspiration from Mock’s carefree style, Giuseppe Zanotti x Sorry in Advance gives Zanotti’s iconic stylish shoes and aesthetic a subversive hue. The collection notably offers a high-top sneaker inspired by Zanotti’s Talon style in soft shades of pale pink, pastel blue and white. The shoes all feature lace-up silhouettes with leather uppers, ridged soles and perforated toes.
However, their boldest statement is a black “Sorry” pattern with Mock’s frown facial logo, designed to look like spray-painted graffiti, as well as a similar version of Zanotti’s logo on their back. Needless to say, the kicks are sentimental for Mock, inspired by a pair Zanotti gifted him the day they met. “It’s a classic GZ silhouette and I didn’t want to touch the grandeur, I just wanted to add a little bit of my seasoning to the collection,” says Mock.
“The Talon was the first sneaker of mine he ever had and he just loved it and wanted to add his twist,” Zanotti says of the Gen Z star’s version of the style. for me, it’s interesting to see this mesh between our different footprints. The result is a fresh style, designed for the free-spirited generation that Evan represents well.
The line also includes black and white t-shirts and hoodies, printed with the logo above a graphic of Sorry! board game. This gives the $ 350 to $ 1,190 capsule a playful punch, which is quite intentional. After all, Mock took inspiration from his own childhood to create the conflicting motif. “I’m trying to keep track of the things I’ve always thought about over the years (mainly my childhood) and the board game Sorry! was a big part of my childhood, ”shares the actor. “I play a lot of board and card games with my family, so it was just cool to have the representation on a piece of clothing. It reminds me of the times of laughter and fun when I was a child.
Mock’s “everywhere” approach to the casual skateboarder wardrobe has also influenced the collection, which he hopes people will freely merge into theirs. “I think these pieces can mix and match with a lot of other pieces in your wardrobe, so that’s really how you feel that day,” the model explains on how he would style the line. .
Mock both played and designed the accompanying campaign, which features him posing in the line’s shirts and sneakers. While taking on multiple roles seems difficult, the actor reveals that Zanotti’s open-minded nature made the experience a cinch. “It was easy and creatively enjoyable, because GZ really listens to what you want to do,” says Mock. “It’s nice to have someone like him who actually listens to how we can collectively make this a great and fun collaboration. “
For Zanotti, the choice came from his belief in Mock. “I totally trust Evan’s eye and style,” says the designer. “We had collaborated on a digital project the year before and I knew he was going to interpret this capsule with his disruptive approach. This campaign is fresh and surreal.
The Mock line is the latest collaboration from Zanotti, who has already partnered with collections with Jennifer Lopez, Zayn Malik, Rita Ora and Kanye West. “We all need to be shaken up and surprised at times, and that’s also our mission as designers,” Zanotti shares. “If I look at my career, for example, I started out as a designer of stylish women’s shoes, worked with many fashion houses for decades, and then launched my first sneaker 10 years ago. years with Kanye West and now we’re talking about a different kind of collaboration here, with an artist who comes from the skating world, and that’s a whole different story. These experiences are all exciting for me, and one after the other builds different facets of the brand.
Although fall 2021 has been a busy season for Zanotti, who just presented his spring 2022 collection at Milan Fashion Week, the designer is still looking to the future. “I think the future looks interesting, with many challenges,” says Zanotti. “From a creative point of view, this is a time of great energy and creativity; there is so much that i haven’t explored yet and want to do.
This collection marks Mock’s latest achievement in the fashion world. This season alone, the actor attended the 2021 Met Gala and sat front row at many major Fashion Month shows. Needless to say, his acting debut as Aki Menzes in HBO’s fashionable “Gossip Girl” reboot also bolstered his it-boy status.
You can purchase the Giuseppe Zanotti x Sorry in Advance collaboration in select stores and at GiuseppeZanotti.com.