Fabletics launches custom t-shirts designed by black artists to celebrate Black History Month


100% of net proceeds will go to Imagine Black Futures and Community Spring, two grassroots organizations focused on strengthening the black community

Fabletics BHM Tees

Fabletics is releasing custom “BHM Tees” designed by artists, Melissa Koby and Rob Lewis, to celebrate Black History Month. Fabletics has pledged a $50,000 donation in support of two organizations selected by the two artists, Community Spring and Imagine Black Futures, whose missions are dedicated to strengthening the black community.

LOS ANGELES, 01 Feb. 2022 (GLOBE NEWSWIRE) — Today, Fabletique released four limited editions ‘BHM Tees’ in collaboration with Melissa Koby and Rob Lewis, two artists dedicated to continuing the conversation about black representation. Well named’Kinship‘, ‘Harmony‘, ‘Africobra‘ and ‘Festac 77”, each original illustration represents the desire for peace and unity among diverse and underrepresented communities. As part of this collaboration, Fabletics has pledged a $50,000 donation in support of two organizations selected by the two artists, Community Spring and Imagine Black Futures, whose missions are dedicated to strengthening the black community.

Melissa Koby, a Florida-based artist, creates her colorful illustrations as a way to address the current cultural climate, emphasizing issues of social justice and equality, as well as celebrating women. “My designs are usually placed in a soft landscape to convey a sense of tranquility, with subjects from diverse backgrounds symbolizing the balance of power,” Koby explains. The “Kindred” and “Harmony” shirts represent individually strong women who rely on the community for support and connection. “My hope is that women everywhere will see a reflection of themselves in my designs.”

Rob Lewis brings his inspiring creations to life through graphic design, textiles and collage. “Learning about the legendary World Festival of Black and African Arts and Culture, more commonly known as FESTAC, gave me space to dream and permission to celebrate the power of coming together for the sole purpose of deepening the connection with ourselves and with each other,” explains Lewis. The “Africobra” t-shirt was inspired by the art collective AFRICobra and its influence on the Black Power movement in America. strength and protection.” I chose a protective hand, cowrie shells, and a triangular pattern meant to symbolize prayer on the Civil War-era quilts, which remind me to always honor the depth and richness of my culture. “, explains Lewis.

Fabletics is proud to partner with Community Spring in Gainesville, Florida, which aims to dismantle structural poverty and boost economic mobility, and Imagine Black Futures in Portland, Oregon, which helps foster a world where people of African descent enjoy the rights, resources and recognition to be prosperous, resilient and connected within society.

Fabletics will use its social platforms throughout February to bring attention to Black History Month with a variety of content highlighting the collaborations, including live interviews and a panel discussion with the two. artists to stream on @fabletics and @fableticsmen. Fabletics’ diverse community of members and influencers will also feature the IRL t-shirts on the brand’s social media channels.

The limited edition ‘BMH Tees’ are designed on Fabletics’ classic ‘Go-To’ t-shirt silhouette, are casual, gender neutral and come in sizes XS-XXL inclusive. The t-shirts are available for $39.95 (VIP price) at fabletics.com and in retail stores starting February 1.

About Fabletics
Founded in 2013 and based in El Segundo, CA, Fabletics is the world’s largest digitally native activewear brand*. By fusing style-driven designs with high-performance technology, Fabletics creates the world’s hottest, best-performing active lifestyle products at an accessible price. Driven by its innovative VIP membership program serving over 2 million loyal members and fueled by analytics from its Fashion OS technology platform enabling deep customer understanding, Fabletics has evolved activewear beyond the gym in all walks of life, guided by its core belief that everyone and every body deserves to be at its best.

Discover and shop the collections in the United States, Canada, Europe and in person at the brand’s state-of-the-art retail stores in over 75 locations.

*Source: Euromonitor International Limited; Based on total global retail sales in calendar year 2020 from custom research conducted by Euromonitor in October 2021. Activewear is defined by Activewear in the 2021 edition of Euromonitor Apparel & Footwear. Digitally Native brands are defined as having started their sales exclusively online and not through other sales channels such as physical stores or mail order catalogs.

contacts:
Arielle Schechtmann: [email protected]
Carli Bendetti: [email protected]

A photo accompanying this ad is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2ed39918-52a1-4df2-ba77-aea521f11751

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