June 22 (Reuters) – Facebook Inc (FB.O) is extending its “Shops” functionality to its WhatsApp messaging app in several countries and to Facebook Marketplace in the United States, the company said on Tuesday, announcing changes to its tools trade. .
Facebook chief executive Mark Zuckerberg said he would also introduce personalized ads to its Shops service based on users’ buying behavior.
The social media giant, which launched Shops last year to allow people to find and buy products on Facebook and Instagram as part of its e-commerce push, said it has more than 300 million monthly Shop visitors and around 1.2 million active Shops per month.
Zuckerberg said during Facebook’s latest earnings release that e-commerce is one of the company’s three key areas, in addition to working on augmented and virtual reality and helping content creators earn money. money on Facebook’s platforms.
The company said it will test an artificial intelligence tool called “visual search” in the coming months so that users shopping on its Instagram photo-sharing site can click on items and find similar products in stores. .
Users will be able to use this search from within the app’s content or on photos from their own cameras, Zuckerberg said.
Facebook is also working on ways to use augmented reality for shoppers to try out items, including ads, Zuckerberg said, speaking in a live audio room on Facebook.
Reporting by Elizabeth Culliford
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