Fondazione Prada | Osservatorio – Spotlight – Artforum International


The “Sturm & Drang” exhibition project, a collaboration between Fondazione Prada and gta exhibitions, ETH Zurich, takes place at the Osservatorio Fondazione Prada from September 9, 2021 to January 23, 2022.

Organized by Luigi Alberto Cippini (Armature Globale), Fredi Fischli and Niels Olsen (gta exhibitions, Department of Architecture at ETH Zurich), “Sturm & Drang” explores the practices, experiences and environments of computer generated imagery (CGI ). CGI is the creation of still or animated visual content with imaging software. It is used to produce images and videos for many purposes, including special effects in movies, video games, online discussion forums, but also war, medicine, engineering or architectural design, visual arts. , advertising, television shows, as well as augmented reality (AR) and virtual reality (VR) applications. Strengthened by the pandemic, CGI is also gaining a growing presence in everyday life through social media.

This exhibition does not focus on the final product. advanced digital image. or works of art adopting these techniques, he rather questions the modes of production that underlie this powerful economy of the image. “Sturm & Drang” is a conglomerate of four environments. quotes from existing or imaginary spaces. which typically host the “making of” or the realization of CGI programming in contexts such as video games, science fiction, and high-tech engineering.

The “Sturm & Drang” exhibition is part of a one-year program with the same title and consisting of several phases. The “Sturm & Drang Studio” course produced a series of digital conversations available on the Fondazione Prada website and featuring Walt Disney Studios Vice President of Research and Disney Research | Studios Director Markus Gross; the American software company nTopology; the French studio Artefactory Lab as well as the artists Meriem Bennani, Sybil Montet, Emanuel Rossetti, Sara Sadik. The “Sturm & Drang Preview Services” exhibition, presented by Prada with the support of Fondazione Prada at Prada Aoyama Tokyo until November 26, 2021, is a second development of the project which anticipated some of the themes of the Milanese exhibition.


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