Glenwood Springs Printing Plant Capitalizes on Small Workforce and Flexibility

Print Works owner Steven Peck sets up a foam display board Friday morning. Increasing demands for indoor and outdoor signage helped Peck survive the economic downturn of 2020.
Ike Fredregill / Freelance Post

Adapting, consistency and scaling up to seize opportunities have helped Print Works weather the worst of the pandemic, and now business is almost back to pre-COVID-19 levels, owner Steven Peck said.

“What really helped us was the commercial signage,” said Peck. “This first week, everything stopped, I received a dozen calls for waterproof exterior panels. I was struggling to find a solution.

Soon he got himself a large format printer, which kept him and his only employee, Todd Harris, in business.

“Our main customers are other companies,” Peck said. “So when they closed last year it really had an impact on our results.”

Not all businesses stayed afloat, and when two valley competitors went out of business, Peck said he saw orders spike.

“It’s unfortunate, but we were happy with the extra work,” he said.

Keeping Harris on the payroll during tough times was key to building customer loyalty.

“Todd has provided our customers with a level of consistency that I know not everyone has been able to provide in 2020,” said Peck. “It’s a small company with a small crew, and I think in the end it was to our advantage.”

Unstable supply chains have created new challenges for businesses across the country, but Print Works sources its products from U.S. companies, and Peck said there had been no disruption in his orders.

“We have seen an increase in prices, but it seems to be happening in all areas,” he said.

A native of New Castle, Wyoming, Peck attended the University of Wyoming to become an engineer, but moved halfway into graphic design. After advancing through the ranks to the post of chief printer at a printing house in Laramie, Wyoming, Peck said he realized he was ready to run his own business.

In 2011 he moved to Glenwood Springs and purchased Print Works.

“The dream of my life was to live somewhere where I could ride on snow in the morning and still get to work on time,” he said. “I also like live music. So being this close to Denver and the Red Rocks Amphitheater is a huge plus for me.

Ten years later, Peck said he was just getting started.

“I feel like the worst is in the rearview mirror,” he said. “I have no doubts that we will be here for at least another 10 years. “

Journalist Ike Fredregill can be reached at 970-384-9154 or by email at [email protected]

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