Delayed but not deterred by the pandemic, a local barber shop chain is preparing its third location.
High Point Barbershop is slated to open by the end of the summer at 11000 Three Chopt Road in Henrico County. This will be its first location outside of the city limits.
Owners David Foster, Darren Brown, Brian Mahaffy, Elliot Kinney and Jacky Flav were granted the space in January 2020, but were forced to put the expansion on hold for a year due to the pandemic.
Now they’re working hard to get it up and running.
“(If we don’t open) in early fall, that would be a bummer,” Mahaffy said.
They lease the 1,400-square-foot space from Chas Davidson, who bought the seven-store mall in the 1980s. The owners of High Point worked with John Simmons of JLL Richmond to secure the space.
Foster said the subcontracting work is currently being done by RIC Design Build, which also performed the work on the Scotts Addition site of High Point at 1705 Altamont Ave. Campfire & Co. handles the graphic design work, as it did for the other two High Points. Points of sale. Its other location is in the Fan at 112 N. Meadow St.
The new Short Pump store will feature vintage barber chairs that Foster found on the Facebook Marketplace in North Carolina.
“As we try to work on our budget and deal with the crisis of 2020, we are trying to find ways to save money on this store,” Foster said. “I came across a listing for a used Belmont chair in Raleigh. He was coming out of barber’s school, there was still plastic on it; probably from the 70s.
Foster said they would look to hire a handful of new staff for the new store. High Point’s first employee, Jared Galloway, will operate as a partner at the new location.
They said their current staff numbered around 25 and would look to increase it to around 32 with the new location.
In addition to the new third location, Foster said High Point is working on launching its own retail brand.
“It’s called High Point Originals. Our goal is to create every product we use in the store so that people can take them home, use them and buy them outside of Richmond, ”said Foster. “It’s an active project.
Foster said they were concerned about a fourth location as well.
“We are definitely looking to the future,” he said. “Once that opens, we’ll look to a fourth store, but we don’t want to rush too much.”
This optimism is fueled by the fact that barber business has returned to normal in recent months, the owners said.
“We just brought beard size back, which has been the cornerstone of our business from the start,” said Foster. “Our stores are busy right now. Each is full for at least four days, and we currently have 14 chairs between the two stores. We are very fortunate to be in the position we are in now.