Over the past few years, the creative production of Frank Ocean has been extremely sporadic. He released a handful of singles and canceled another. He organized a series of dance parties in Queens. He launched a voter registration campaign ahead of the 2020 election and appeared in a Prada campaign. Most of the time, however, he seemed to be working on a mysterious project that little was known about. He rented an art studio in New York’s Chinatown, where one of his cars could often be seen parked outside, and there were rumors he was throwing … something. Definitely not an album, however – a physical one thing. Was it clothes? Furniture? Everything Ocean and his small group of Blonded employees – architects, graphic designers, fashion designers – were doing in his downtown office was guessable.
It turns out that Frank Ocean designed jewelry. Today he announced the launch of Homer, a line described in a press release as an “independent American luxury company”. The first Homer collection is extensive, featuring dozens of diamond encrusted bracelets, cartoon-colored enamel pendants, patterned silk scarves, and gold rings carved into the word “OK.” A Homer store is slated to open at The Jewelry Exchange, a Uncut gems– a stylish department store on the Bowery filled with old-fashioned diamond repair and watch repair booths on Mondays. For now, the collection is only available in stores.
The project has been in the works for almost three years, a period which suggests that Ocean approached Homer – the name is described in the release as representing “setting history in stone” and may be linked to Home Record, an Ocean LLC registered several years ago, with the level of meticulousness and connoisseur it brings to music (and sofa buying). The pieces in the first collection are designed in New York and handcrafted in Italy, and the diamonds are cultivated in the brand’s national laboratory. The prices range from affordable to outrageous. The plus symbol enamel pendants are $ 435, which you might find at a local Canal St. gold store. And then there’s the “Sphere Leg High Jewelry Necklace”, which will cost a little less. of $ 1.9 million. (Yes, $ 1.9 million.) Ocean aims to reach its fans in their twenties as well as the celebrities who are indulging in the Instagram one-upmanship with their pieces Ben Baller and Jacob the Jeweler. (It’s easy to imagine Lil Uzi Vert fighting, say, Quavo for a unique Homer fine jewelry chain.) Few brands encompass both entry-level and fine jewelry, but few are so mysteriously alluring than Frank Ocean, whose merchandise drops (to say nothing of his music releases) are causing multi-day news cycles focused on social media.