Jorge Zuiga Blanco explains how to attract new customers to an e-commerce business


Currently, the internet offers many innovative options to help us visualize our brand or business. In this way, we will be able to retain our customers. However, attracting new customers can be a difficult task, but you need to be proactive. Jorge Zuiga Blanco, a successful entrepreneur from Costa Rica, explains how e-commerce businesses can introduce effective strategies to attract new customers.

To run a business properly, it’s not enough to maintain and build loyalty. We must also be consistent in our objectives of attracting new customers. For this, it is essential to offer confidence, security and simplicity in the purchasing options. Certainly, certain elements are necessary for the process to be optimal. In view of this, it is important to study which options are best for you.

Nowadays, and thanks to the new technologies available, any online business must be present on several social platforms. Whatever type of audience or product you manage, Zuiga explains, through them we can promote the services on an ongoing basis. Even social media can be a big help when it comes to direct marketing, communication and sales campaigns.

For example, Instagram and Facebook are the most powerful networks to promote products. This is because they rely on the image as the main element. On the other hand, platforms like Twitter, LinkedIn and YouTube can also be used to achieve your goal. Of course, it will not be necessary to use all networks, only those that correspond to your market.

This point is linked to the first since proximity to the customer is essential. Our eCommerce must have a notebook that delivers quality content to our customers and visitors. The important thing is to put the user at the center and to offer him shops. In addition, a blog will always help you position your site in the search engines.

The advantage of a blog is that it generates activity among users, since you provide information of interest that they can use or share. The content you provide may be varied; however, it is recommended that it be related to your industry. On the other hand, just as your textual content should be attractive and useful, visual content should also be of quality. You have to remember that images come in through the eyes, and in an e-commerce, photography is everything.

While social media is essential in any ecommerce business, marketing and positioning techniques are even more so. Zuiga states, You must select the keywords to get visibility on the Internet. In this case, it is important to be creative and different from your competition. Whether you use SEM (Search Engine Marketing) or SEO (Search Engine Optimization) techniques, your positioning must be effective.

If you want to be more successful, your customer service has to be great. This is essential to create a buying climate that provokes action on the customer. Taking this into account, try to have different communication channels for your customers to contact you. Among the most important are mail, phone, WhatsApp Business, the web or social networks. It is important to be clear about the answers and, above all, to be quick. Right now, the competition is fierce and your competition may get ahead of you without you realizing it.

The public likes to get things for free or at low cost. This doesn’t mean you’ll always sell for a low price, but ultimately you can. Thus, promoting products, making special offers, launching contests or even giving gifts is a very effective strategy. Moreover, these tactics also help in constantly interacting with customers. Simply put, they will be aware of your possible moves.

There are many companies that focus on just one payment method. The truth is that this reality can interfere with the buying process. Indeed, it is proven that the few payment methods can generate high cart abandonment rates. For this reason, it is essential that you provide different methods to your customers.

If the customer is not satisfied with the product, it is necessary to refund the economic amount. These returns must be rapid. As for shipments, they are linked to the courier service and, consequently, to our suppliers. In short, the e-commerce platform must offer fast service and offer facilities in terms of receiving the package and picking it up. For this you need to have a good transport agency that matches your needs.

Finally, analyzing your customers can help you connect more with them. Once you know your potential customers, it will be easier to attract new customers to your ecommerce. Of course, you cannot forget to explore all possible avenues, to attract their attention, to offer your products in a more attractive and above all easier way. Remember, it’s the little details that make the difference.

About Jorge Zuiga Blanco

Jorge Zuiga Blanco is a leading e-commerce expert who has provided his services to growing organizations around the world. He has diverse industry experience to his credit, which gives him the ability to relate and contribute to business owners in a variety of markets. He has over 20 years in the e-commerce industry and over the past nine years has dedicated his expertise and knowledge to helping executives and managers grow their businesses.

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