The company will showcase its differentiated and cutting-edge technologies to improve people’s lives, including ‘OLED.EX’, the next phase in the evolution of OLED; Transparent and flexible OLED solutions that break with spatial limitations; ‘IPS Black’, its new high-end LCD technology for computer products; New Gaming OLED poster, as well as a 17 inch foldable OLED laptop screen.
OLED.EX, the next generation OLED TV technology to provide enhanced viewing experience
This year’s flagship event is LG Display’s all-new OLED TV screen âOLED.EXâ, which will further improve picture quality to deliver an enhanced viewing experience.
The next generation OLED.EX display implements LG’s deuterium and “EX technology” based on a custom algorithm. Compared to conventional OLED displays, the brightness is increased by 30% while the frame width is reduced by 30% from 6mm to 4mm based on the 65 inch OLED displays, thus improving the overall quality of the display. image of OLED panels and enhancing the premium design aesthetic.
The name OLED.EX is an acronym for “Evolution” and “eXperience,” which represents the company’s desire to provide customers with new experiences through its ever-evolving OLED technology.
Starting in the second quarter of 2022, LG Display will integrate its revolutionary OLED.EX technology into every OLED TV screen it produces to ensure that people can enjoy next-level immersive viewing experiences.
Cutting-edge OLED innovations delivering unprecedented experiences
In addition to OLED.EX, LG Display will unveil transparent OLED solutions developed to further bridge the gap between online and physical spaces. Taking advantage of the advantages of the self-emissive nature of OLED, the company’s transparent OLED offers transparency high enough to replace ordinary eyeglasses as well as the ability to display graphic effects and information with excellent quality. ‘picture. In addition, since transparent OLED displays feature a slim design and light weight, they can be widely used for various industries such as transportation and construction.
The company demonstrates the advantages of Transparent OLED through a range of unique and eye-catching products, including ‘Shopping Showcase Management’ and ‘Show window’ for shopping centers, as well as “Smart window” for offices, Transparent OLED for metro trains, and ‘OLED shelf’ that can transform any home interior into a living space.
LG Display to unveil its’Shopping Showcase Management, ‘a transparent OLED screen installed inside a wooden display, which will reinvent the offline shopping experience. Ideal for luxury department stores, the Shopping Managing Showcase can display eye-catching visual content on the screen that harmonizes with the products on display behind to better attract the attention of shoppers and enhance the ambiance of the place.
Another example of how LG Display is redefining the shopping experience is its new ‘Show window ”. Originally comprised of a single transparent OLED display, the Show Window now utilizes four 55-inch transparent OLED displays, maximizing the advertising potential of storefront displays by providing a more unique and informative shopping experience.
Regarding the desktop, LG Display will present its’Smart window‘which is specially designed for the office of the future. By applying this transparent OLED technology to conference room windows, the Advanced Smart Window can help business teams maximize productivity by transforming into a large screen for video conferencing and presentations without compromising the unobstructed view of a glass window. normal.
LG Display will also present Transparent OLED for metro trains. Designed to replace the windows of existing metro trains, the transparent OLED displays provide useful information regarding metro schedules, weather and news, while giving passengers a clear view of the outside landscape. When fully applied to the transport and mobility sector, transparent OLEDs are expected to provide augmented reality-like experiences, such as displaying advertisements or relevant information about famous landmarks in real time when the train passes.
To modernize home life, LG Display will present its latest concept, ‘OLED shelf, ‘which combines two transparent OLED screens, one above the other, and fits perfectly into any living room decoration while adding a touch of elegance as it hangs from the shelf at the Wall. The innovative OLED shelf is perfect for displaying TV shows or gallery paintings while operating in always-on display mode, further demonstrating the ability of transparent OLED screens to transform any home interior into a living space. that exudes modernity.
Another innovation poised to make global headlines is the “Virtual tour”. The innovative Virtual Ride is an indoor stationary bike with three 55-inch OLED displays curved vertically in front and above. The Virtual Ride demonstrates superior overall flexible performance along with vivid, lifelike picture quality from OLED displays that allow riders to perform their favorite outdoor activity from the comfort of their home.
Then comes the “President of the media” which combines a comfortable reclining chair with a Cinematic Sound OLED (CSO) curved screen. Taking advantage of CSO’s remarkable ability to emit sound from the screen itself, the media chair opens up a whole new experience that allows the user to relax while enjoying an immersive experience similar to the one from a home theater.
In addition, LG Display will present Gaming OLED attach. Its OLED Gaming line, which has already received high praise from the gaming community, achieves a response time 10 times faster than its conventional LCD counterparts without irritating ghost effects, to allow the user to enjoy excellent quality. image and immersive gameplay to date. The company’s popular gaming OLED also provides an even higher level of eye comfort for long gaming sessions without sore and tired eyes during and after. LG Display will launch its 48-inch and 42-inch OLED gaming screens to the market in 2022.
LG Display will show its 17 inch foldable OLED for laptops. The screen is almost completely wrinkle-free when folded, allowing users to enjoy a device in a variety of ways and forms – from a tablet to a laptop to a portable monitor. In addition, the screen is also equipped with the company’s touchscreen solutions that allow users to operate the screen with a pen or with their fingers depending on their preference or the task at hand.
‘IPS Black’, a high-end and premium LCD technology for IT products
For the first time, LG Display will present ‘IPS Black’, a high-end and premium LCD technology for computer products. IPS Black displays offer a 35% deeper black level than existing IPS products, enabling extreme clarity and color accuracy, essential for professions where success lies in the details. Additionally, the IPS Black dramatically reduces the blue light level and displays a nearly borderless design on all sides of the screen that increases immersion and looks great anywhere. LG Display will showcase its IPS Black technology at CES 2022 via a 27-inch UHD monitor.
LG Display’s cutting edge and innovative display products will be showcased through its virtual exhibit on the official CES website only for its customers.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world leader in innovation in display technologies, including thin-film transistor liquid crystal displays and OLED displays. The company manufactures display panels in a wide range of sizes and specifications primarily for use in televisions, laptops, desktop monitors, and various other applications including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 63,360 employees operating worldwide. For more LG Display news and information, please visit www.lgdisplay.com.
Jean lee, Senior Director, Global Communications
Phone. : + 822-3777-1689
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SOURCE LG screen