LG to inspire with release of new “Life’s Good Film” starring Immy Lucas

LG’s Life’s Good Film Project Partners With Low Impact Lifestyle Advocate And YouTuber To Deliver Important Sustainability Message

Posted: October 19, 2021 at 8:00 p.m. CDT|Update: 50 minutes ago

Seoul, South Korea, October 19, 2021 / PRNewswire / – LG Electronics (LG) Announces Release of New Collaborative Video Immy lucas, an environmental influencer and creator of “Sustainably Vegan” Youtube channel and Instagram. A spin-off of the The Good Life Movie Project, It’s good to live: environment showcases a more sustainable lifestyle and highlights how small changes can make a big difference to the environment in her four-minute video.

It’s good to live: environment

LG unveiled its The beautiful film of life in August of this year, sharing the visual flair and unique perspectives of budding authors around the world while highlighting the beauty and variety of the natural environment. An extension of the The Good Life Movie Project, he weaves together some of the images submitted for the The beautiful film of life with exciting new content that encourages everyone to play their part in protecting our planet.

The short film consists of four chapters: Life is connected, life is delicious, life is regenerative, and Life is good when we learn and teach others. He urges people to come together as a global community and take small steps to embrace low-impact lifestyles for a better, more sustainable future. Short but impactful, the four-minute video emphasizes the importance of protecting the world’s ecosystems and presents simple ways for people to harmonize their daily lives with nature, such as growing their own vegetables and reducing waste. household.

“If we want future generations to inherit a healthy planet capable of supporting and nurturing them, it is essential that we all make changes in our lives today,” said Immy lucas. “Through small adjustments in the way we live, from recycling and reusing more of what we own to choosing environmentally friendly products, and promoting greener policies, we can help ensure that life is good for our children, and for their children too. “

“LG shares Immy’s belief that we are all calling to be part of the solution and that adopting more sustainable practices is the key to the future we want for the planet and those to come,” said Lee jung-suk, head of LG’s Global Marketing Center. “Through various channels and media, the Life is Beautiful The campaign continues to deliver our positive and uplifting message to audiences around the world, and we look forward to adding more engaging chapters in the future. “

As of today, the trailer for the It’s good to live: environment can be seen on LG’s digital billboards in that of New York Times Square and that of London Piccadilly Circus. The short film is also now available for viewing on the LG Global YouTube Channel and Instagram. Additional information about LG 2021 Life is good the campaign can also be found on the channels above.

About LG Electronics Inc.

LG Electronics is a global innovator in consumer electronics and technology with a presence in nearly every country and an international workforce of over 75,000 people. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for worldwide sales of over $ 56 billion in 2020. LG is a leading manufacturer of consumer and commercial products ranging from televisions, home appliances, air solutions, monitors, service robots, automotive components and its premium brands LG SIGNATURE and LG ThinQ smart are familiar names around the world. Visit www.LGnewsroom.com for the latest news.

On Immy lucas

Immy is a YouTuber who creates content around sustainability, seasonal food and zero waste. Its name “Sustainably Vegan” comes from the idea that our lifestyles and the way we eat must have an ecological sense. She wanted to marry the two ideas by choosing locally grown and seasonal foods, rather than “vegan” foods that had been shipped around the world. Immy tries to share accessible and easy ways to live in a sustainable way while meeting people where they are.

Life is good: the environment on Timesquare
Life is good: the environment on Timesquare

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SOURCE LG Electronics

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.

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