Midol® by Bayer receives honorable mention at Fast Company’s 2021 Innovation by Design Awards


Celebrating 10 years of innovation by design, the 2021 winners include nearly 600 projects, products and services from Nike, Verizon, Microsoft and others

WHIPPANY, New Jersey, September 28, 2021– (COMMERCIAL THREAD) – Midol®, the # 1 brand for menstruation relief1 by Bayer, received an honorable mention in the Graphic Design category in Fast business‘s 2021 Innovation by Design Awards for the brand redesign in 2020.

The 10th anniversary of the awards, which can be found in the October 2021 issue of Fast business, recognize the people, teams and companies that transform businesses, organizations and society through design. One of the industry’s most sought-after design awards, Innovation by Design is the only competition to honor creative work at the intersection of design, business and innovation, recognizing people, businesses and people. trends that have consistently brought design to the forefront of the business conversation.

“The Midol brand, which was first introduced in 1911, has undergone a daring redesign and has been relaunched with a new identity including brand colors, logos and images,” said Chris Padain, Head of design at Bayer Consumer Health. “Thanks to the excellent work of our team, Midol is now reaching out to today’s consumer not only through updated visual elements, but also through a new message and a new lens, demonstrating that it is as relevant today as it was when it was introduced. “

“Design is not just a beauty contest,” said Stéphanie Mehta, editor-in-chief of Fast business. “This is something that can change the world and create solutions at a time when we face pressing global issues such as systemic racism, climate change and a global pandemic. Many of these entries present these challenges as well as offering hope for the future through their unwavering commitment to elevate design. “

The 2021 award winners were selected from the following categories: apps and games; Cities; Data design; Design company of the year; Experimental; Fashion and Beauty; Finance; General excellence; Graphic design; Health; Home; Learning; Mobility; Packaging; Some products; Innovation in retail; Social good; Spaces and Places; Sports and leisures ; Students; Durability; User experience; Well-being; Workplace; Best Asia-Pacific Design; Best Design Europe, Best Design Middle East and Best Design Africa; Best Latin American Design; and Best Design from North America. The new categories included advertising, branding, impact, materials, pandemic response, real estate, and years in business.

The judges included renowned designers from various disciplines, business leaders from some of the world’s most innovative companies, and Fast businessits own writers and editors. Entries were judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user perception, cultural impact and business impact.

Winners, finalists and honorable mentions are featured online and in the October issue of Fast business magazine, on newsstands September 28, 2021.

To see the full list, visit: https://www.fastcompany.com/innovation-by-design/2021.

1 OTC brand # 1 based on dollar sales and highest units in period category, IRI L52WK ending 05/16/21 Total US – MULO

ABOUT BAYER

Bayer is a global company with core competencies in the fields of life sciences, healthcare and nutrition. Its products and services are designed to help people and the planet prosper by supporting efforts to address the major challenges presented by a growing and aging global population. Bayer is committed to promoting sustainable development and generating a positive impact with its activities. At the same time, the Group aims to increase its profitability and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality around the world. In fiscal year 2020, the Group employed around 100,000 people and generated sales of € 41.4 billion. R&D expenses before exceptional items amounted to 4.9 billion euros. For more information, visit www.bayer.com.

ABOUT THE FAST COMPANY

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation and design, engaging the most influential leaders, companies and thinkers on the future of business. The editor-in-chief is Stéphanie Mehta. Based in New York, Fast business is published by Mansueto Ventures LLC, together with our sister publication, Inc., and can be viewed online at fastcompany.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210928006115/en/

Contacts

Media:
Alex Borchard, 201-274-9429


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