Each year, the Ragan’s Awards celebrate the most successful video, visual design and virtual events that have successfully interacted with audiences remotely. This year, WePlay Esports became a finalist in the Livestream Event category with the WePlay AniMajor case.
WePlay AniMajor, a Dota Pro Circuit Major tournament, took place from June 2-13, 2021 at WePlay Esports Arena Kyiv, Ukraine during the outbreak of the global COVID-19 pandemic. Despite strict health restrictions and no live audience, the event went down in history as the most popular Dota 2 Major in the pandemic era. According to statistics from Esports Charts, the tournament attracted 647,214 viewers and the overall number of hours watched exceeded 37 million.
Maksym Bilonogov, Visionary Director and General Producer at WePlay Esports. Photo: WePlay Holding
“It may be thought that there is no significant difference between organizing an offline event and an online event. However, the atmosphere of a LAN tournament with spectators is great. Our task was to create an event that our viewers would remember forever, even if they couldn’t attend in person.
The music, setting, augmented reality, and other details all created a new world where our viewers wanted to stay longer. For us, getting recognition for our work is so necessary at this time when it is impossible for this event to happen again in Kyiv due to the Russian invasion.“, says Maksym Bilonogovvisionary director and general producer at WePlay Esports.
Alena Dalskaya-Latosiewicz, head of communications at WePlay Holding. Photo: WePlay Holding
“For more than 50 years, the Ragan’s Awards have celebrated excellence in internal and external communications, and our team is thrilled to be one of the nominees for this year’s award. To be on the list alongside world famous brands, whose cases are admired by the whole world, is a source of great pride for us.
The recognition of our efforts by leading experts in the field is an incredible motivation for new achievements, as well as the implementation of new projects in esports.“, comments Alena Dalskaya-Latosiewiczcommunications director at WePlay Holding.
The winners of Ragan’s 2022 Video, Visual & Virtual Awards will be announced on August 24, 2022. They will be selected by the responsible jury, which has extensive experience in the field of communications.