Rowing Blazers and K-Swiss want to help you party like it’s 1995.
The preppy clothing brand has teamed up with the footwear stalwart for a capsule collection of activewear, footwear and accessories. Now available, the colorful assortment of unisex styles includes a 90s-inspired graphic windbreaker, black and off-white cotton twill caps in a retro silhouette, a white sweatshirt and a black graphic t-shirt. The drop also offers a special co-branded version of K-Swiss’ iconic Si-18 sneaker that features light blue, pink and green colorways.
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The capsule collection is helmed by former U.S. #1 men’s tennis player, Mardy Fish, and borrows from Rowing Blazers founder and creative director Jack Carlson’s personal collection of vintage K-Swiss merchandise. A formidable athlete himself, Carlson was a three-time member of the US National Rowing Team. The collaboration, he said, is all the more meaningful considering he’s been sporting K-Swiss kicks since he was a kid. “I wanted to use a very wearable palette from the 90s, and I was inspired by the tennis gear I collected growing up, going to the Open and going to tennis camps,” said- he explained.
“It’s also amazing to partner with Mardy Fish for the campaign,” Carlson continued. “When I was an athlete on the US rowing team, I identified with Mardy’s story. So working with Mardy made this collaboration even more special.
Fish started playing professional tennis in 2000 at the age of 18, by which time K-Swiss’ Si-18 Premier sneaker had already been on the market for over a decade. The shoes debuted in 1989 as a nod to sporting heritage and optimized performance. For the redesign of the special edition kicks, Rowing Blazers have combined several classic K-Swiss elements to ensure maximum comfort and support. They feature asymmetrical single-density PU midsoles, the acclaimed DR Cinch lacing system, and Silicon Formula 18 rubber compound, a revolutionary concept at the time of its original release.
Capsule collection items range from $60 to $195 and are available now online at Rowing Blazers, K-Swiss and Fred Segal. If you’re in Los Angeles, you can also stop by Fred Segal’s 8500 Sunset Blvd. pop-up to shop the models in store until June 30. A portion of sales from each pair of sneakers will go to the Mardy Fish Children’s Foundation which gives children in underserved communities access to fitness, nutrition and enrichment programs.
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