Ruben’s House of Classics Celebrates 10th Anniversary with RHOC Fest Auto Show – The Wichitan


Classic car lined up outside Ruben’s House of Classics in downtown Wichita Falls, TX (Jaime Alemán)

Hispanic Heritage Month is celebrated September 15 through October 15 to recognize Hispanic culture, history, and what Hispanics contribute to the community. Hispanic-owned custom car restoration shop, Ruben’s House of Classics, is owned by Ruben Rodriguez Sr. and is known locally for sponsoring events in Wichita Falls. The restoration workshop pushes to inspire young Hispanics.

“The way I see helping the Hispanic generation is to think positively. Always stay focused and believe in yourself. It’s very, very difficult, especially for Latinos, ”said Rodriguez Sr.

Ruben’s House of Classics is a classic car restoration center; it includes Empire Wraps and Red River Steel. The Rodriguez family moved from Dallas to be closer to their family in Wichita Falls and started the business. The Car Restoration Warehouse is nationally known and restored classic cars that appeared in magazines. The famous “Ground Zero” of 1935 won prizes and competitions.

“The 1935 Chevrolet 2-Door was included in the Hot-Rod and Bomb magazine photo ops. It will be at the show, but I think we’re going to have it in the elevator, ”said Ruben Jr.

RHOC specializes in “bombita”, a Spanish term meaning little bomb. The “bombita” is a Chevrolet car from the early 1930s to the 1950s seen in gangster movies. Customers from all over the country come for personalized catering in the family business.

“The ones we sponsor and use during organized events are bombitas. That’s why people bring us these cars because we specialize in bombitas, ”said Rodriguez Jr.

RHOC will be celebrating 10 years in Wichita Falls with the RHOC Fest Car Show on Saturday, September 25 in downtown Wichita Falls at 417 Indiana Ave. The 10th anniversary celebration will feature classic cars, food trucks, vendors and live music with a DJ from 11 a.m. to 4 p.m.

“It’s going to be a good event. We’re going to have all kinds of classic cars and a DJ. The whole store will be open and people will be able to walk through and look at the warehouse and the stores, ”said Rodriguez Sr.

For this special anniversary, RHOC will be opening the warehouse and allowing the community to take a look at the specially invited cars in the showroom. This will allow the public to see many classic cars and see how the store restoration process unfolds.

“There will be classic cars on elevators on one side of the store and a path through Empire Wraps, the graphic store on the right side of the warehouse,” Rodriguez Jr. said.

RHOC has sponsored downtown events, particularly Hispanic events, such as Loco for Cinco hosted by Potencia Projects, another Hispanic organization that provides a platform to showcase Latin art and culture. Ruben’s House of Classics will showcase classic cars at the upcoming Día de Muertos parade on October 30.

“We get involved with Loco for Cinco, the Hispanic event during the Mexican holidays for Cinco de Mayo and provide signs, banners and of course some of our classic cars. We love being a part of the Hispanic community and Potencia Projects continues to make it better and better. They are doing positive things for Hispanics in Wichita Falls, ”said Rodriguez Sr.

The passion started early for RHOC with a small restoration workshop in Dallas and grew to make an impact in Wichita Falls. Red River Steel is the warehouse metallurgy workshop that uses CNC plasma cutting table to fabricate custom parts and many types of metal panels.

“We got the CNC plasma cutter with the intention of making our own custom parts so that we can customize any car or truck,” said Rodriguez Jr. “Now with the metal cutter we can cut almost anything. whatever you want in the metal. “

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