Samsung Malaysia partners with famous Segaris art center to showcase local artwork in its art store – Samsung Newsroom UK


Admire unique works of art by Malaysian talents from the comfort of your home

Kuala Lumpur, October 5, 2021 – Samsung Malaysia Electronics is proud to announce its collaboration with Segaris Art Center in conjunction with their 10e anniversary of the year. To celebrate their commitment to supporting Malaysian artists, ten handpicked works of art by Segaris will be made available to customers of Samsung The Frame Art Store in Malaysia from From October 1, 2021 to March 31, 2022.

The Art Store is an art platform exclusive to Samsung Lifestyle TV ‘The Frame’. With over 1,600 works of art to choose from, the Art Store brings galleries from around the world to your home – from contemporary art to photographic works – to redefine the way you appreciate, collect and appreciate the works of art. art. It pairs beautifully with Samsung’s The Frame, a sleek and modern lifestyle TV designed to look like a photo frame that blends in perfectly with your decor.

The Frame offers users a new way of seeing exceptional art in everyday life, transforming the idea that art should be seen in person. When not in use, the 4K QLED smart TV transforms into an art display, allowing users to admire their favorite artwork right from their living room. The innovative technology also allows true and absolute colors to shine through, making any digital display as real as possible.

Through this partnership with Segaris Art Center, Samsung Malaysia brings to audiences the variety and depth of Malaysia’s creative talents through carefully selected works from Segaris’ repertoire of art professionals and academics. As technological breakthroughs in the art world continue to change the way the arts are appreciated today, this collaboration also demonstrates the new opportunities that modern technology and artists can bring to the future art world.

According to Mohd Nizam Rahmat, CEO of the Segaris Art Center, “Today we are witnessing the epitome of a fusion between technology and art. Its multifunctionality in our society transcends beyond entertainment and opens up a new world of ideas. We chose Samsung’s The Frame to make our artwork more accessible to everyone, and thanks to its QLED technology, the color of artwork is enhanced with Quantum Dot to present it in the best light.

Calvert Yap, Head of Television and Audiovisual, Samsung Malaysia Electronics, said: “One of Samsung Malaysia’s goals has always been to inspire more innovation in society, and if we can do it same. in the arts, so I think we’re headed in the right direction. This collaboration with Segaris Art Center is our way of encouraging young talents to disconnect from the existing to explore all imaginable possibilities. Every creation starts from an idea – a dream – so we hope that these works can spark that passion in every person.

Admire the works of Awang Damit Ahmad, Faizal Suhif, Fauzan Omar, Kim Ng, Suzlee Ibrahim and more through Samsung’s The Frame, with the color and clarity seen through the eyes of these sought-after Malaysian artists. .

The frame is available in different sizes; from the smallest 32 “to the enormous 85” to suit your personal taste and lifestyle needs. It also comes with interchangeable frames in different colors to swap according to your decor or your mood of the day. To explore the possibilities, visit:

For art lovers, the Segaris Art Center 10th Anniversary Show: 2011 – 2021 is now open to the public. To witness the stunning art collections of renowned local artists from across Malaysia in person, visit the exhibit at White Box in Publika, open from 4e to 17e October 2021, from 11 a.m. to 6 p.m.

Details of the exhibition:

Place: White box, Map @ Publika, Block G2-01, Level, 1, Jalan Dutamas 1, Solaris Dutamas, 50480 Kuala Lumpur
Dated: 4e – 17e October 2021 (Open to the public)
tene October 2021 (Closed for private events)
Exhibition hours: 11:00 a.m. – 6:00 p.m.


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