SMEs urged to leverage e-commerce platforms to reach wider markets


Ms. Suzzy Asare – Head of Brand and Content at Campus Connections Limited

Businesses, especially those in the small and medium-sized enterprise (SME) sector, need to fully embrace e-commerce to be able to reach a larger market both locally and internationally, Campus Connections Limited’s brand and content manager, Ms. Suzzy Asare, said.

“Although unfortunate, the COVID-19 epidemic has revealed the real relevance of e-commerce; it’s time for businesses to take full advantage of the advantages to stay competitive in the market, ”she said when interacting with Graphic Business in Accra, explaining the value of e-commerce in turning the economy around and achieving a larger market locally and internationally.

According to her, in order to gain and maintain the trust of customers, it was important for those who used this space to ensure that what they were selling to their customers was of quality to give them confidence in their business.

Ms Asare, whose company provides unique e-commerce software and platforms for vendors to sell a wide range of products online, mentioned some of the platforms provided by Campus Connections under the name TopazFabrics – a store. fabrics online, TopazMed – an online store for the wholesale of pharmaceuticals and medical equipment, TopazPharma – an online store for the retail sale of pharmaceuticals and medical equipment, and TopazShop, among others.

According to her, soon after starting operations, the company was starting to make inroads due to the quality of the products on its platform.

Provide value

“For most people, it’s about buying and selling goods and services using the Internet from the comfort of their home, work, school, and more. But from our perspective, it’s about delivering value and convenience to the consumer and also helping sellers reach a wider range of customers than normal walk-in sales, ”he said. she declared.

Ms Asare said that for a developing country, Ghana was quickly becoming an e-commerce destination as e-commerce was growing at a rapid pace; hence the need for people to adopt trusted platforms such as the Topaz range to reap the benefits.

About what people normally hang out with online, she said: “I think fashion, electronics, phones and accessories, cosmetics, health and beauty, furniture and more are dominating the demand. . “

She said that as a result, the company has positioned itself well to offer the unique space where quality could be sold, adding that “We make sure customers are getting value from the right kind of businesses in the world. the country”.

With crooks taking undue advantage of various online platforms to fool unsuspecting customers, Ms Asare said the security of the platforms used should be taken seriously to prevent abuse.

“Our e-commerce platforms and software are 99.9% secure and feature failover and load balancing technology to maintain peak performance for both customer and vendor. All data, records and reports are stored forever and are backed up multiple times a day.

“This is what everyone else has to do in this space because it is very important and should not be taken for granted,” she said.

As to what sets their platform apart, she said, “We have product group specific online stores to enhance the customer experience.

We can also guarantee our customers advanced technology, availability, reliability and convenience 24/7. “

As far as any regulations or the government might introduce to make the space safer, she said, “I’m sure people with regulatory minds can figure this out. We are service providers and are ready to comply with any government regulations. “

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