Sports data provider Betegy partners with Tipico in German and Austrian markets


Posted: Nov 30, 2021, 9:05 a.m.

Last updated on: November 30, 2021, 10:36 a.m.

As Germany continues to understand its iGaming market, the uncertainty has not deterred some companies. Betegy, a sports data and content provider, has announced its partnership with Tipico to enter the market.

Tipico kiosks
Tipico betting kiosks, like these in Germany and Austria, will soon be offering Betegy player engagement solutions. (Image: Pan Oston)

Although Tipico recently lost a chance to buy the non-US assets of William Hill, the company still operates more than 1,200 betting sites in Germany and Austria.

And that geographic footprint is something that Betegy seeks to capitalize on. Betegy plans to continue to develop its European presence in Germany and expand into Austria in the near future.

Going forward, the company will use Betegy’s internal platform to create enhanced digital content. Content will be available through all of the company’s self-service betting terminals in Germany and Austria, as well as through other consumer contact points in both countries.

Betegy expands its European reach

Betegy won the Sports Betting Software Innovation Award at the eGaming Review (EGR) Awards in July. Since then, she has been involved in signing a number of new trade agreements.

Most recently he added, ESTV, FTN Network, Parimatch and PokerGO. The partnership with the Russian company Parimatch, signed last February, gave it access to the 2020 UEFA European Championship last summer. The company is also linked to ESPN, Yahoo Sports, SportsBet and others, some of which date back several years.

“Betegy’s impressive products have allowed us to increase the speed and reach of our retail marketing efforts,” said Kajetan Strini-Brown, Head of Acquisition Marketing at Tipico, of the new partnership. “Having it in all retail betting outlets in Germany and Austria is an incredible improvement to our retail customer experience, and we’re excited to see the results. “

German iGaming continues to gain attention

Germany is still refining its new iGaming market. It set new rules through the Fourth Interstate Gaming Treaty (GlüNeuRStV) earlier this year, but it’s still a work in progress. Despite a certain lack of focus, things are starting to take shape.

The uncertainty has led some gaming operators to reconsider a presence in the country but has not stopped everyone.

Novomatic, despite some past problems in the region, entered the country earlier this month through its Greentube division. Gaming Innovation Group also joined this month, partnering with an unidentified “successfully established operator”.


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