Sumner Group wins award for healthcare campaign

The Sumner Group was recently announced as the winner of the 39th Annual Health Advertising Awards.

The CarolinaEast Hospital campaign won six individual awards in multiple categories for campaigns developed for cardiac care, COVID-19 awareness, and a campaign to encourage elective procedures.

Campaigns included print, outdoor, radio and television. CarolinaEast was recognized in the following categories:

  • Golden Newspaper Advertisement – ​​Newsweek single “World’s Best”
  • Total Bronze Advertising Campaign Cardiac Advertising Campaign
  • Bronze COVID Marketing Campaign COVID-19 Marketing Campaign
  • Merit Total Advertising Campaign Let’s Do It – Optional Procedures

This year, more than 4,400 entries were received, making the awards the largest healthcare advertising awards competition and one of the top 10 of all advertising awards.

Gold medals were awarded to 512 entries, silver awards to 360 entries and bronze awards to 249 entries. The Healthcare Advertising Awards are the oldest, largest and most respected healthcare advertising competition.

A national panel of judges was tasked with reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

In addition to CarolinaEast, there were three other award recipients from North Carolina, including Atrium Health-Wake Forest Baptist, Piedmont HealthCare and Charlotte Eye, Ear, Nose and Throat.

“This is the eighth year the Sumner Group has been recognized,” said Jacque Sumner, company president and account manager of CarolinaEast. “The pandemic has changed the whole world and especially the healthcare sector. It was a challenge for everyone involved to keep the public informed and aware of the daily changes in the hospital. Thank you CarolinaEast for allowing us to partnering with these marketing efforts. The entire team works so hard and appreciates the opportunity to help continue to build this iconic brand.

The TV campaign and other winners can be viewed on the company’s website, on YouTube or on this link:

Creative Director Anthony Rodriguez designed the print campaigns, Associate Art Director Brandon McBee assisted with execution.

The Sumner Group, located at 233 W. Main Ave., was founded in 1987 by Michael Sumner.

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