You may or may not believe it. Your website is an essential marketing tool in your business. You won’t be wrong in considering him to be your best seller. Compared to the human salesperson, your website salesperson is a stark difference. It can work 24 hours a day. While the seller of your website is working tirelessly for your business, you also have a responsibility to keep it running efficiently. How do you do that? Simple, you need to improve the user experience to make it more easily accessible to visitors.
Today you run the risk of making your site obsolete due to changing digital trends. Thus, you should fall behind in adjusting your site to conform to the latest trends. And the good news is, you can improve the UX user experience without redesigning your entire website design.
To help you improve the user experience of your website, we recommend the following practical tips:
1. Improve page loading speed
The loading speed of your website is essential to optimize your website. Speed ââis crucial as most visitors will empty your website if it takes longer than 3 seconds to load. Plus, if it’s just a second behind, you’ll see about a seven percent reduction in conversions, 11 percent fewer pageviews, and a 16 percent decrease in customer satisfaction.
So you should have understood why load speed is important and why you should optimize your page load speed.
A fast loading website facilitates conversions and increases the number of page views, clicks and improves your overall SEO.
Now the question arises, how are you going to optimize your page load speed? And the answer is, you should:
- Use a caching plugin to quickly load a stored copy of your site into your user’s browser
- Reduce overall file size by compressing heavy images
- Use a Content Delivery Network (CDN) to serve your website content from the user’s closest geographic location
- Remove unnecessary plugins to reduce your file size
- Use a WordPress theme optimized for speed
- Reduce external HTTP requests, such as scripts, stylesheets, and images from external resources
- Optimize your WordPress database
- If necessary, upgrade to a faster web hosting service
This will help you if you are hiring a company that provides SEO services to increase your page load speed.
You can make your website better for search engines by adding breadcrumbs, which can help users navigate your site better.
You also won’t go wrong if you think of breadcrumb navigation as a second form of hierarchical navigation. It allows your visitors to see the pages and retrace their steps to return to the home page.
With breadcrumb navigation, you can allow users to explore higher levels on your site and stay on your website longer.
For example, instead of returning to search results, people can search for more information on your home page.
There are more perks on the offer. Breadcrumbs also allow search engines to crawl your website and understand internal link structure. Additionally, it can increase click-through rate, reduce bounce rate, and improve search engine rankings.
Also, there is a quick way to add breadcrumb navigation to your site. You can do this using a WordPress SEO plugin, like All in One SEO, Yoast, or Rank Math.
But, some WordPress themes come with breadcrumbs. So, check this out.
Don’t fall behind in using proper formatting throughout your website content. For example, if you post content with long paragraphs, your readers might get bored and leave it halfway to another website, where the content is readable.
Therefore, use short paragraphs. And there should be two to three sentences in each paragraph.
Instead, use short paragraphs of just a sentence or two and divide the text with bullets and number lists.
It will also help you if you include visual content like images and videos. Such content drives engagement. As such, your bounce rate will be reduced and rankings will improve.
Fonts are a big part of optimize your website for UX. Therefore, it is a good idea to choose easy-to-read fonts on your web pages for ease of reading. And don’t be fooled by the appearance of the font. If they cause problems for readers, they can clear your website and go to other websites where they find it easier to read.
Also, do not use fonts that are too small as they cause problems for the reader. And make sure the size is big enough to fit in all mobile and tablet devices. Finally, if readers have to zoom in on fonts, they might clear out your website and go to another website.
Additionally, you should focus on readability and using conversational tone in your content. This will help readers understand your content and help your website rank in Google voice search.
With WordPress SEO plugins, you can check the readability score of your content. Additionally, plugins can give you suggestions on how to make improvements. As a result, it makes your job easier.
Mobile usability has become the norm for all websites today. With the proliferation of smartphones among more and more people, websites need to be mobile-friendly and navigable on all devices.
Google has also taken mobile usability very seriously. The search giant is penalizing websites that are not optimized for mobile devices. Therefore, make it a top priority for your website.
You can use a responsive WordPress theme to improve the mobile usability of your website.
Finally, make your hyperlinks easily identifiable to improve the usability of your website. It has been proven by research that users can identify hyperlinks by blue and underlined text. So use what is proven to improve your website structure and user experience.
At the same time, optimize link anchor texts to help users and search engines know what the link is. For example, if you write “click here” it doesn’t say anything about the content you’re connecting to. But, if you write anchor text, like “How to code effectively”, it will let Google and visitors know what the link is referring to.
With these six tips, you can improve the user experience of your website. You can then keep visitors on your website longer, lower bounce rates, and rank higher in search engine results. As a result, Google will see your website as valuable to users.
How is your user experience? Please share your thoughts on one of the social media pages listed below. You can also comment on our MeWe page by joining the MeWe social network.
Last updated September 22, 2021.