Brand unification to be completed by early 2023
HOUSTON , May 13, 2022 /PRNewswire/ — Brother and Sister Team Andy and Gale Singer will unify their brands under the iconic Visual Comfort & Co. name. Over the next few months, Circa Lighting showrooms will transform into Visual Comfort & Co. showrooms. By early 2023, the two brands will share a website, visual comfort.comwhich will serve consumers, commerce and our wholesale channel with the same wide and reliable industry-leading selection that our customers know today.
“We have always integrated change into our corporate culture.” mentioned Andy SingerFounder and CEO of Visual Comfort & Co.
Andy and Gale strongly believe that these efforts will lead to a better experience for all of our customers. “The thing is, we’re one company operating under two names since 2014.” mentioned wind singer, Founder and President of Circa Lighting. “Circa has always been part of the family. We already offer a complete viewing experience in our showrooms, a full-service destination for lighting selections and learning. exposure as tools for all of our customers is a win-win situation for anyone using and selling Visual Comfort products.”
“We have always integrated change into our corporate culture.” mentioned Andy SingerFounder and CEO of Visual Comfort & Co. “While we have experienced incredible growth, we want to continuously innovate and see all of our customers and partners benefit from this alongside us. Now seems the time to define a bold new vision under one brand unique to live.”
The first signs of the brand’s transition will become visible in co-branded showrooms and digital media over the coming months.
For press inquiries, please contact:
Meredith TreybigBrand Development Manager – [email protected]
About Visual Comfort & Co.
Founded in 1987, Visual Comfort & Co. is the premier resource for designer lighting, architectural lighting and ceiling fans. We partner with the most influential names in design and are proud to offer the industry’s widest range of unrivaled lighting choices of extraordinary quality at remarkable value.
About Circa Lighting
Founded in 1998, Circa Lighting is the premier reseller of the Visual Comfort & Co. family of brands. Our comprehensive assortment of decorative and architectural lighting allows us to illuminate your entire space, no matter the category, style or the price. We remain committed to beautiful design and, above all, an exceptional customer experience.
SOURCE Visual Comfort & Co.