YR Media strengthens its management team in development, creation and technology | national company

OAKLAND, Calif.–(BUSINESS WIRE)–January 27, 2022–

YR Media is delighted to announce the appointment of Rochelle Reeder as Chief Development and Growth Officer, along with the promotions of Cari Campbell to Chief Technology Officer and Pedro Vega Jr. to Chief Creative Officer. After a banner year in 2021, the three additions to YR Media’s leadership team will expand the nonprofit’s widespread impact. The timing of these nominations is critical as the 26-year-old Oakland-based production powerhouse is expanding its youth content creation programs through several major grants, including a $2.5 million unrestricted grant of the Mackenzie Scott and Dan Jewett Foundation.

As Director of Development and Growth, Reeder is responsible for supporting YR Media’s unprecedented development and fundraising momentum. With over 15 years of philanthropic experience raising funds successfully for arts organizations, charitable foundations and institutions of higher learning, Reeder is highly skilled in major gift raising, alumni engagement and advocacy. volunteer and program management. During her short time at YR Media, she has already been instrumental in identifying funding opportunities from a wide range of donors. Reeder holds a master’s degree in philanthropy and development from Lagrange College.

Campbell was recently promoted to Chief Technology Officer after serving as Chief Technology Officer at YR Media since 2017. In her new role, she is responsible for developing the company’s growth technology strategy. Campbell is a mission-driven technology leader with over 25 years of experience working in collaborative and innovative environments. Previously, she worked in a variety of digital media settings, including production management and educational programming at the New College of California, music production at Prime Loops in London, and high-growth startup scaling. the Bay area, Delectable. Campbell holds an MFA from Stanford University and a BFA in Communication and Studio Art from Mills College.

Vega Jr. joined YR Media in September 2020 as Creative Director during the surge of the global COVID-19 pandemic. He quickly made his mark on the organization by unifying and streamlining the company’s creative services offerings, and providing support and guidance to YR Media’s young content creators in the areas of digital design, graphic design, video, photography and illustration. In his new role as Chief Creative Officer, Vega Jr. will build a strong creative department for YR Media to provide the next generation of content creators with career paths and training in media arts. He will also help advance YR Media’s vision of an inclusive media industry where BIPOC and other traditionally underrepresented groups are leading the way to shape the future of media. Prior to joining YR Media, Vega Jr. served as Creative Director and Co-Owner of Wasena Creative, LLC., and Creative Director for Ebony Media Operations (formerly Johnson Publishing Company). Vega Jr. received his BFA in graphic design from the School of Visual Arts in New York.

“I’m incredibly proud of the leadership team we’ve built at YR Media, and I believe this group of highly talented leaders with diverse backgrounds and perspectives will accelerate our recent wins and successes throughout 2022 and beyond.” , said Kyra Kyles, CEO of YR Media. . “Pedro and Cari have gone above and beyond the call of duty – in the midst of a global pandemic, nonetheless – and their promotions are very well deserved. Rochelle had an immediate impact on our development and fundraising efforts by forging and maintaining relationships with our generous donors and partners. All three leaders are invaluable assets in fulfilling our mission to give voice to talented young content creators across the country. »

For more information about YR Media, its mission, vision and management team, please visit yrmedia.org.

About YR Media

YR Media, formerly Youth Radio, is an award-winning national network of diverse young journalists and artists from underrepresented communities who create content for this generation. Based in downtown Oakland, California, our nonprofit has spent 25 years helping future generations learn critical skills in journalism, the arts, and media. We produce journalism, music, graphics, podcasts and documentaries that disrupt and shape the mainstream narrative.

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Copyright BusinessWire 2022.

PUBLISHED: 01/27/2022 09:00/DISC: 01/27/2022 09:02


Copyright BusinessWire 2022.

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